IOI Loders Croklaan Nails it at IFT 2015 with ‘NO PHO Cafe’ Booth Theme
With the recent announcement from the FDA, the iron was hot, and IOI Loders Croklaan’s focus for this year’s IFT (Institute of Food Technologists), was PHO Removal. The setting and messaging was constructed to convey that IOI Loders Croklaan is the best company to partner with as the company has been doing PHO removal for over 10 years – they are the PHO replacement experts. The concept was portrayed by showing a wide range of applications for which they have solutions – as palm oil is the most versatile solution.
This year, the booth created an atmosphere that mimicked the look and feel of a local coffee shop. The space had a rustic feel with wooden counters and a brick wall that separated the order area from the VIP lounge where customer meetings were held. The goal of the booth theme was to get people to expand their time in the booth in a relaxed environment. Consumers were able to get information that was related to what they were ordering. The IOI Loders Croklaan booth quickly became the talk of the show for coffee and snacks.
Selected as one of the top 35 Standout Exhibits (out of 183 evaluated), the No PHO Cafe themed booth was a big hit! Compared to ALL exhibitors that were evaluated the IOI Loders Croklaan booth ranked 99.4% above (out of 183 booths evaluated), and 100% above in the related category (out of 13 booths evaluated).